by anonymous

The promotional conceit here is rather simple: What cat's eyes are to vision, Marchal spark plugs are to mechanical excellence. In the catalogue raisonne of the artist's work, titled ""Jean Colin/Affichiste,"" by Anne-Claude Lelieur and Raymond Bachollet, it's noted that ""In 1955, an in-house graphic designer for the H. Camy firm drew a small cat's head in the corner of a [Marchal] advertisement . . . Without being the inventor of the cat, Jean Colin is incontestably the one that a few years later gave it promotion heart. This small animal, black like the night, with eyes yellow as headlights, the intelligent mustache and the malicious smile, behind the wheel of an automobile, strikes a particularly sympathetic nerve. In the ensuing years, the same cat would animate various press releases, always bearing Jean Colin's signature on them, charmingly capped with the helmet of a race car driver"" (p. 159).

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