by Iwan E. Hugentobler

Cigar laying on pack of cigars with white horse's head in background.

Hugentobler worked for a number of years for the Swiss racing industry, producing a string of distinguished designs valued by turf enthusiasts. He lends his equestrian talents to this advertisement for Rossli cigars, bringing the trademark stallion to life with nostril-flaring, mane-whipping intensity. Though the cigars are available for three different prices, the poster is quick to point out that the most expensive stogie is the ""preferred"" smoke.

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